Insights

Things I’ve been thinking about.

Practical observations from the work: positioning, content, measurement, websites, and where AI is actually useful.

Strategy · LatestWhen marketing keeps coming back to the founderWhat I look at when too much of a company’s marketing knowledge still lives with one person.Read more

Practical AIThe AI work I’m most interested inThe unglamorous workflows that make everyday marketing work a lot easier.Read more MeasurementHow I’d investigate a drop in website trafficWhat to check before deciding traffic is down because search behavior is changing.Read more

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